Moment
Something makes us stop and pay attention.
OUR STORY
It started
with a conversation.
And a belief that bringing good humans together could change what happens next.
Luke Cook · Cookie · Founder of Cuppa
A NOTE FROM COOKIE
The people we meet
can change us.
Our lives. Our projects.
Our perceptions. Our minds.
Cuppa began during the early days of COVID, when so much of life had changed. A coffee walk helped spark an idea: create a place where people could show up, share a conversation and feel connected.
It became a daily virtual show, bringing people and perspectives together. What grew around those conversations mattered just as much: the relationships, the understanding and the possibilities that followed.
Today, human connection leads Cuppa’s next chapter. The Cuppa Challenge invites people to meet beyond their usual circle. We carry the same care into our work with organisations and into Cuppa Co-Lab, our place to come together in Barangaroo.
We want to hear the stories that begin, “Because we met…” And we want more people to have one to tell.
THE 6M FRAMEWORK
Moments to Movements™
Created by Luke Cook, founder of Cuppa
Something matters. Then we get it moving.
Six steps to turn an important moment into lasting change.
Meaning
We understand why it matters.
Manifest
We imagine what could become possible.
Mapping
We find a practical way to begin.
Momentum
We keep showing up and learning.
Movement
Other people help carry the change forward.
OUR H.U.M.A.N. ETHOS
What we hope
connection makes possible.
It starts with kindness, curiosity and a willingness to listen.
Hope
Leave with a little more possibility than you arrived with.
Understanding
Meet a perspective beyond your own.
Meaning
Find what matters through a real conversation.
Action
Turn a new idea or insight into a next step.
Nurture
Make room for people to feel safe, heard and supported.
JOIN THE CUPPA MOVEMENT
Meet outside
your algorithm.
The people you meet can change your life.
Your next idea. A different perspective. A human who helps you see what’s possible. It starts when you step outside your usual circle.
The Cuppa Challenge launches January 2027: an invitation to meet 10 new people over 10 cuppas in 100 days. Australia first, with curiosity and a willingness to listen.
Cuppa Challenge — coming soonWHERE IT BEGAN
Conversations worth
coming back to.
Our shows helped bring Cuppa to life. You can keep exploring those voices, stories and perspectives on YouTube.
Cuppa.tv on YouTube ↗Watch Cuppa on YouTube ↗BUSINESS FOR GOOD
A for-profit
social enterprise.
Good humans.
Positive change.
Cuppa exists to bring people together in ways that make a difference. As a for-profit social enterprise, purpose is part of how we do business.
Through human connection, we help turn meaningful conversations into understanding, action and opportunity. That purpose guides our challenge, our organisational partnerships and our shared space.
Our work is guided by connection, kindness, inclusivity, action, hope and authenticity. They shape the experiences we create and the relationships we build.