Meet Petra Williams
I didn’t start my life or career loving challenging conversations. I was the classic “good girl”. The responsible one, the person who never caused problems but of course, at the cost of my needs, my power and my leadership.
After law school, a series of wake-up calls (including a firewalk) helped me stop people-pleasing my way through life. I retrained in coaching, public speaking, NLP and deep mindset work, and for the past decade I’ve supported leaders, teams and self-aware women across Europe and Australia.
I specialise in emotional mastery, leadership communication and navigating conflict without losing yourself. I’ve facilitated workshops for banks, corporates, government-adjacent organisations and growing businesses, helping individuals and teams to build self-trust, communicate clearly and lead with courage and calm.
Audiences value my sessions because I’m direct, warm and honest. I don't dance around the truth. I make hard conversations feel safe, deep work possible, and growth like something you can actually do.
At the heart of it, I help people outgrow the inner little good girl / people pleaser so they can live and lead with clarity and confidence.
My Why
I believe we are here to experience life fully, not just to perform, function or meet expectations. But many of us live with the pain of not speaking up, not showing up fully. Living a life below our potential where we know we are capable of more but we can't bring ourselves to make it real. The self-doubt, fear of judgement or old habits get in the way of clarity and decisions. I know the difference, I've lived it. The freedom and sense of calm, grounded confidence that you get when you're willing to get real (with yourself and others) is something money can't buy. Yet it brings more career and business success because as you grow, your leadership grows naturally. I wish it on everyone - to keep growing, keep expanding with joyous curiousity, and to feel clear, anchored and powerful.
My Accomplishments
International award winning public speaker
Full time professional coach, facilitator & speaker since 2015
Delivered trainings, workshops, and group programs across Europe in person and online globally on communication, public speaking, sales, conflict resolution, and deep transformational work
Certified Master Coach (trauma informed)
Business coaching & Team coaching certified coach
NLP & Radical honesty trained
Masters in Law degree I loved studying for - it taught me to think in a specific way and to be precise with my words
Fun facts
In the last 7 years, I moved across the world 4 times and had 2 children.
Dancing is my first love and it lasts forever. From contemporary to salsa, I'm always up to be the first and the last on the dance floor
I'm a mum to 2 little girls and a step mum to a boy entering adulthood
I used to speak German so fluently I would dream in it, but now 20 years later not so much :D
How I can help
Speaking up with clarity, confidence and emotional groundedness in moments that matter
Building deep self-trust in decision-making and leadership
Strengthening emotional intelligence and resilience
Reducing conflict avoidance and breaking people-pleasing patterns
Creating psychologically safe, honest, high-performing team cultures
Profile information supplied through Cuppa’s talent directory. Availability and suitability are confirmed on enquiry.