Meet Luke Cook
I’ve always believed the most powerful movements begin with a single, often messy, moment.
From my early days in radio to launching businesses and leading teams, one truth has stayed constant: real change happens when people share stories, connect deeply, and take action — especially when it feels uncomfortable.
I’m a cultural transformation expert, speaker, and founder of Cuppa.tv. My personal journey — marked by burnout, business loss, sudden grief, and reinvention — taught me that our most challenging moments can also be our most meaningful. Those moments shaped my purpose: helping others turn their own defining experiences into movements that matter.
Today, I support individuals, teams, and organisations in navigating change, building culture, and embedding impact that goes beyond profit. My Moments to Movements framework turns pivotal life or leadership moments into personal growth, collective action, or even social good.
With over 20 years in leadership, I create spaces where people move from passive observers to active explorers — because the world doesn’t shift through ideas alone. It shifts when someone chooses to show up, speak up, and step forward.
If you're sitting in a moment and wondering what’s next — let’s explore where it might lead.
My Why
I’ve always believed we each carry a responsibility — to grow, to give, and to leave the world better than we found it. That belief runs deep in me.
I’m not here for surface-level conversations. I’m here to help people care more deeply — about themselves, their communities, and the legacy they’re leaving behind. To ask, “What kind of ripple am I creating?”
This work isn’t about me. It’s about us — showing up, speaking up, and becoming a collective force for good.
Whether through my businesses, my story, or the conversations I spark, my purpose is simple: To ignite meaningful action and remind people that every moment — no matter how small — holds the power to make a difference.
My Accomplishments
> Founder of Cuppa.tv, a platform driving meaningful conversations > Worked with over 300+ organisations around important conversations > Hosted over 800 public events > Announced Cuppa as a Social Enterprise in 2024 > Advisor and consultant on leadership, workplace culture, and social change > Non Executive Board Director of Heart On My Sleeve, a mental health Charity
Fun facts
> I started Cuppa.tv with a $40 poster > I was Lightning Luke in my first job in radio, handing out icy cold cans of Coke and doing live crosses on the radio. > Used to also be a bingo caller > Proud dad of two beautiful daughters > Love my Rugby League and my team the Parramatta Eels
How I can help
Turning pivotal life moments into lasting movements that create real change
Empowering leaders and organisations to lead with purpose and drive meaningful transformation
Building connected, values-led communities and thriving workplace cultures
Helping businesses embed social impact at the heart of their mission
Creating bold, human conversations that spark action and inspire others to move
More from Luke Cook
What moment are you going to turn into a movement? ↗
Our role to help shape society for the better relies on the way we turn our lifes moments into positive movements of change. What big moment have you just experienced? and how can this be the catalyst to create a movement that makes you proud to follow?
Incredible individuals turning moment to positive movements of societal issues. ↗
Four inspiring Australians tackling some of the biggest challenges including homelessness, domestic violence, platsic waste and harmful technology.
Profile information supplied through Cuppa’s talent directory. Availability and suitability are confirmed on enquiry.