Meet Lee Foster
I’m a builder, a musician, and a high-velocity seeker of what’s possible. As the Founder of Simpleefied and a VP of AI at Insentra, I am on a mission to empower one million people to reach their maximum potential through AI. To me, AI isn’t just a technical shift; it is the ultimate instrument for human capability.
Whether I’m architecting a global AI strategy or handcrafting custom gear at PunchIt Pedalboards, I don’t just "dabble." I inhale the craft. I believe that how you do one thing is how you do everything. I’m a natural connector who values the stories of everyone in my orbit, using my momentum to pull others forward and remove the fear of the unknown. Let’s build something.
My Why
My mission is driven by a commitment to empower one million people through AI by blending strategy, enablement, and storytelling to drive human-centered transformation. I am passionate about sharing my expertise because I believe that in an era of overwhelming technical noise, the greatest value comes from making the complex "SimpLeefied". As a global business leader and AI evangelist, I am motivated to help individuals and organisations cut through the hype and take the decisive action necessary to thrive in this new age. My goal is to move beyond the buzzwords and provide the straight-talking guidance needed to unlock potential and create real, lasting momentum for individuals and teams everywhere.
My Accomplishments
Global AI Leadership: As the fouder of Simpleefied and serving as the Global VP of AI at Insentra, I lead the strategic direction and enablement of AI technologies for a global audience.
The "Simpleefied" Mission: Founded Simpleefied, a business dedicated to GenAI enablement sprints that help organisations move from AI complexity to clear, actionable results.
Application Innovation: Led the development of "Pathfinder", a specialized application designed to streamline the identification of AI use cases and align to an AI journey for businesses.
Entrepreneurial Success: Built and managed PunchIt Pedalboards, a small business where I hand-craft custom guitar pedalboards, blending my technical skills with my passion for music.
Relocation Strategy Architect: Developed "SureMove," a lifestyle application designed to help individuals, families, and HR leaders make data-driven, confident relocation decisions.
Creator & Builder: From designing and building my own music studio to constructing go-karts, I have a proven track record of turning complex ideas into tangible, functional realities.
Fun facts
When I am not architecting global AI strategies, you will likely find me getting my hands dirty or chasing momentum in the physical world. I am a musician and guitarist at heart who channels that creative energy into building handmade, custom guitar pedalboards through one of my outlets, PunchIt Pedalboards. My passion for creating from scratch extends to diverse DIY projects, like building go-karts and my own music studio. To stay grounded, I head outdoors for a hit of adrenaline, whether I am mountain biking through rugged trails or snowboarding down a mountain. All of this is usually fueled by a deep-seated love for 90s grunge, particularly the music of Alice in Chains.
How I can help
Cutting Through AI Hype: Stripping away technical noise to identify the specific AI applications that solve your unique business challenges.
Building Practical Momentum: Providing frameworks that move teams past analysis paralysis and into immediate, streamlined AI adoption.
Human-Centred Transformation: Navigating the cultural shift of the AI era to ensure your people feel inspired and equipped to thrive.
Profile information supplied through Cuppa’s talent directory. Availability and suitability are confirmed on enquiry.