JoAnna Ferrari

My Why

I think sometimes clients can say what we cannot say about ourselves. This is how a client describes me "Jo seems to thrive on doing the seemingly un-doable, and has a never-ending portfolio of creative solutions to make it look easy! She is a change agent who can inspire individuals, teams, or entire organisations, and give them the tools to break down the barriers that stand between them and their goals. Being around Jo for any length of time is inspiring and empowering, and once you’ve worked with her, you’ll want a regular dose of what I call ‘Vitamin J,’ which is the energy that makes her so dynamic. Having worked with Jo for over ten years, I’m still amazed by her ability to help clients tap into their own creative forces to be more competitive in their industries, and I’m grateful to call her both a professional resource and a friend."- Claire

My Accomplishments

Former CEO of Anthony Robbins Australia — leading national operations and business growth.

Interim CEO & senior leadership roles in Australia, the UK, and USA.

Founder & CEO of Nova Strategic — consulting for global brands.

Executive coach to PwC, St George Bank, KPMG, and other major organisations.

Marketing and expansion strategist for luxury and consumer brands.

Director of 300-seat call centres delivering premium client service.

Author of Selling You — a career transformation program.

TEDxMelbourne speaker — “Your Secret Self” received a standing ovation.

Delivered 500+ keynote presentations across multiple countries.

Fun facts

I have 3 black belts in 3 different martial arts

My degrees span biology, nutrition, nursing, behavioural biology, and art

I used to be a professional actor

I geek out on challenge, chaos, and reinvention (that’s where I live)

In my 50s, I rebuilt my entire life—identity, business, voice, mission

I don’t just talk reinvention—I’ve lived it, led it, and now teach it with everything I’ve got