Meet Adam Axford
I’m Adam Axford
My work challenges people to turn moments of awe into meaningful action - through creative workshops and interactive stage sessions.
Designing awe-driven experiences that shift perspective, I playfully provoke new ways of thinking that open people’s world to new possibilities.
As a Londoner, I grew up working on street markets across the city, selling counterfeit products with my father. We built the UK’s largest DVD piracy operation - the consequences of which inspired a dramatic life change.
Eventually arriving in Sydney in 2015, I made ends meet busking outside of the Opera House. Fast forward to 2025 I performed on its stages, receiving a people’s choice award in the concert hall.
I may not change the world, but I guarantee I’ll inspire someone who will.
Notable achievements: NLP practitioner 20 year magician Award winning poet 2025 Award nominated storyteller 2024 Self defence instructor/workshop facilitator Author (Riddle & Rhyme)
My Why
“Our existence is magic, yet we often forget. My passions are wordplay (language, communication, poetry) and wonder (illusion, awe, amazement). I share these passions in a compelling, relatable fashion to help others reconnect with their own magic and take authorship over their story”
My Accomplishments
People’s Choice Award | 2025 Grand Slam Poetry Finals Nominated Best in Storytelling | 2024 Sydney Fringe Festival Krav Maga instructor level 2 NLP practitioner
Fun facts
Former Krav Maga instructor, Adam hosted self defence classes and workshops across Sydney
The BEST (and only) professional wordsmith in Australia
Migrated from London to Sydney in 2014 with a backpack, in pursuit of his passion, busking outside the Opera House to make ends meet
Performed as a closing act at the Opera House three times in 2025
Never once had a “real” job
Best mate is a black cat called Ninja
How I can help
Creative expansion
Human connection
Meaningful entertainment segments
Workshops, keynotes, and roving
Sparking meaningful, memorable conversations - this will be the talk of the crowd
More from Adam Axford
Choose Magic ↗
Infinite Possibilities at the Opera House, October 2025
Dream Awake ↗
Connecting strangers with their DREAMS in the glow of a Barangaroo sunset
Setbacks to Jetpacks | WestPac ↗
My origin story: A segment with WestPac in May 2025
How To Read Someone’s Mind ↗
Advanced body language skills applied in real time - with a twist
There’s no job quite like it… ↗
Keynote & roving, with finesse
How Words Shape Reality ↗
Magic and wordsmith wizardry on the streets of Newtown
Soul in a Digital World | Poetry ↗
Stepping up last minute to replace a speaker who couldn’t make it, I share some poetic reflections on the theme of EMPOWERMENT
Profile information supplied through Cuppa’s talent directory. Availability and suitability are confirmed on enquiry.